Sunday, November 7, 2010

Free Vidos

The curator of content (part 1)

Incredible as it may seem, some analysts predict that within a few years, the content Web doubling every 72 hours.

That reminded us in her Rohit Bhargava Manifesto for The Content Curator: The Next Big Social Media Job of the Future?

In fact, even the technical data of companies were to double every 11 hours from 2010, according to an IBM study published in 2006 entitled The Toxic Terabyte: How data-dumping Threaten business efficiency. Here's an old article ZDNet about this .

Whatever the predictions, we all know that the Web offers an enormous amount of information increasing from hour to hour. How many tickets, comments, tweets , merchandise, videos, photos, etc.. Have been posted since you started reading this post? Would be an understatement to say much ...

How, in this view, search, find, filter, organize and share large amounts of relevant information on an issue or a specific topic? Who can do this while taking into account the particular context, values, goals and resources of an organization? And who can do it on a near continuous (real-time web requires)?

Trustee content .

Tom Foremski , in his excellent article in the November 3, 2010 Humans vs. machines: Aggregation vs. attorney, said that the Trustee content selects and sorts the most relevant information while the aggregator collection as much information as possible about a given topic. The first plays a role qualitative while that remains the second most quantitative .

Although the word trustee is a special connotation in Quebec, and perhaps even elsewhere in the Francophonie, it may one day be the equivalent English word.

I do not like the word conservative to be preferred, say, the word curator, at least in the museum field for example. Yet the museum curator would play a role similar to that of a curator of content. The curator selects works on a theme related to an exhibition or a special retrospective ... and in all kinds of internal and external variables.

Not quite "conservative" or even "publisher" of content in its strictest sense, the Trustee content will undoubtedly be a very important role to play in organizations. The post that is closest is the CCO (Chief Content Officer ).

But the OCC may use content to build relationships even before a product or service is launched. In this perspective, or through a determined editorial policy, content becomes not only a marketing tool but also a very powerful feedback tool. OCC will also ensure a good support of one or a few communities managers.

Without creating silos absolute, I would say that the curator of content will have a somewhat different role in the organization, and other types of responsibilities.

He or she (and there will probably be more curative than trustee) will act as a guide "Supreme" to the resources most relevant and freshest of the moment, and according to very specific needs for information .

We can count on that person to make quick and informed decisions, based inter alia on information filtered. Choose the wheat from the chaff is what differentiates the curator of the aggregator.

We can always rely on word of Latin origin: curare , ie d. "Take care of ..." to define the duties of the Trustee. The word attorney , it was used formerly in medicine to describe the methods used to cure a disease ...

course, when a blogger offers a choice "informed" of links in a post, one thinks immediately to a committee of content. One could say the same for sites social bookmarking such as my own Delicious .

But these examples fall more than the aggregation proxy content . There fail sometimes pieces of information rich and varied contexts as well as "real time".

What tools for this new emerging role attorney ? Who uses it now and can use it tomorrow?

In my next post, I will talk about two new tools known as proxy : Storify and Pearltrees .

Thanks for reading!


Some complementary links:

Curation Vs Aggregation (James Burke)

Storify facilitates' Journalism réseaux sociaux »(Media Trend)

Content is no longer King: Curation is King (Steve Rosenbaum)


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