Wednesday, March 31, 2010

Things Inside A Fire Cart

The Nestlé and Greenpeace: the first great crisis of the Web in real time

This is probably the first major crisis "Web in real time" of 2010 with Facebook as a backdrop.

We particularly remember the awkwardness of this episode and the amateurism of Nestlé concerning its media management social and especially, reactions in its own site Facebook ...

Here is a very good chronology of events by Scott Douglas with his presentation style prez (Nestlé kerfuffle).

Direct link because the media tag did not work well with Blogger .. .

But the gold medal of the synthesis, analysis and most importantly, recommendations back once more, Olivier Blanchard (dixit The BrandBuilder ).

Any professional or student of public relations should play the first and the second part of this post.

vs. Greenpeace. Nestle: How to make sure your Facebook page doesn't become a PR trojan horse- Part 1

Voici quelques-unes de mes citations favorites de la première partie de son billet:

"The real time web isn’t a joke. Take it seriously and you’ll probably be okay. Hire amateurs, and suffer the consequences. It’s that simple."

"There comes a point when comms are just comms, and the dialog has to move beyond well crafted words and community appeasement. Listening and talking are just the beginning. Action is the best way to silence your detractors." 

"Comms could be used to open a dialog, find some common ground, and begin a process of collaboration: Nestle knows food production. Greenpeace knows environmentally sound practices. It seems that they could both learn a lot from each other. (And no, I am not being naive.)"

"As with all cracks in the armor, if Nestle left itself so vulnerable in the digital space, where else is it dropping the ball? What other parts of the organization are operating on auto-pilot?"

La seconde partie du billet est une oeuvre educational in itself. Olivier Blanchard stressed the beautiful is "crisis management Facebook 101", say it gives a little more than that, it's the least we can say ...

It shows step by step, and arguments in support, how Nestlé should (could) handle the overflow of bitterness on his Facebook site ...

that More a lesson 101, a professional seminar ...

Please read the !

Here is a screenshot saved on Wednesday March 31, 2010 late in the day. It illustrates some of the tone of the comments ...

Patrice Leroux

Tuesday, March 16, 2010

Pokemon Deluge Best Skills

Social Media: What effects on performance at work and at school? An Inconvenient Truth

Two studies released in about nine months apart, the first in Australia and second in the U.S., seem to come to the same conclusion: the use of internet (and social media) does not violate the productivity or performance in the majority of users, however.

Professor Brent Coker, University of Melbourne, found that workers spend less than 20% of their time - during work hours - surfing the Internet are actually more productive than those who spend no time! It should be getting a little fun and this type of activity remains to be beneficial in moderate condition ...

"Short breaks and unobtrusive, Such as a quick surf Of The Internet, enable the Mind to Rest Itself, Leading to a Higher net total concentration for a day's work and productivité increaser."

Here is the video presentation of Brent Coker (duration: 2, 22s) in which he reveals some interesting figures:

Voici le lien vers le communiqué de l'étude en question (avril 2009):

Et à l'école ?

Plusieurs parents s'inquiètent du temps passé par leurs jeunes dans les réseaux sociaux et des répercussions éventuelles sur leurs études et sur leurs notes...

Mais une étude de la University of New Hampshire révèle que les médias sociaux font maintenant partie intégrante de la vie scolaire des étudiants et ne l'entravent not.

"College students Have Grown Up With Social Networks, And The study shows They Are Simply now part of how Students Interact with Each Other With No Apparent impact is grades. "

While students say they use social media for fun (79%) and for obvious reasons of socialization (89%) 26% use it for school purposes.

Only no nothing!

Source: Student Grades Not Affected by Social Networking, New Research Finds (December 2009):

There would therefore interesting corollary to be drawn between these two studies. On the one hand, workers under certain conditions, can be more productive when allowed to browse the Web and on the other hand, students (tomorrow's workers) fully integrate the Web for entertainment, of course, but also work.

Already in 2008, R ead W rite W eb cited a report by the firm Accenture warned that businesses that young people who will soon enter the labor market not only expect to be able to use technology of their choice but choose to work for companies that accommodate these choices.

"Millennial Generation Students and employees (Those Aged 14 to 27) expect to use technology and Their Own mobile devices for work and are increasingly Choosing Their place of Employment based Accommodating is how companies are to Their personal technology preferences. "

Source: New Generation Workers' Want Their Way Technology cfm? article_id = 4767

These studies should serve as a warning to companies that continue to block access to the Internet and are still quite numerous.

example, Shel Holtz relates in this video interview to Mark Ragan, the absurd case of a lawyer who had to go home to work. Having heard that an Internet dating site may violate a trademark of his business, access to the site has been defended by the department of information technology. What would he do in a dating site during working hours?

Duration: 2.01 s

Finally, Ken Burbary in a post titled Social Media Denial, relates a result of discussions surrounding the issue of access to social media, Scott Monty it which probably best sums up the fear of companies in respect of these technologies profoundly change the situation:

"A friend feels to me a PDF of article from a year business in Which newspaper company has Expressed reservations about this new technology over Which Seemed To Be everyone abuzz. Theys Decided Would restrict an optometrist employed ' use of it, Because Of The fear of getting out corporate secrets, insider information making of Its Way to Wall Street, and of Their Employees wasting time on it. For That Reason THEY Set Up the hardware was single station in the middle of everyone's desks so everyone could "see how That People were using it.

That Was an article from a 1930s newspaper business and The Technology Was The Telephone. "

About Scott Monty from a ticket of Ken Burbary:

Fortunately, more and more voices against the process of blocking all access to the Web and social media particular. We also note that more and more items, notes and presentations demonstrate the utility of social media in business.

Here's a sample:

Social Media Performance Linked to Financial Success (AFP)

Customer Social Media Leaders: Some Early Performance Data (James H. Wilson) Harvard Business Review 02/social-media-customer-leaders.html

Using Social Media to Improve Learning and Performance in the Workplace (Jane Hart)

Finally, but in a completely different note (but still not that much) here's another interesting study showing that social media can reduce a depression in the elderly.

Social Media for elderly depression:

Thanks for reading!

Patrice Leroux

Tuesday, March 2, 2010

Vip Suitcase Number Lock Stuck

"Regional d'Ile-de-France: all these subjects you do not hear" Paris of the Grand

Mediapart An article posted on the site of Pierre Mansat.

side note: In this article, you will not hear of Metropolitan Governance, subject hardly touched by the testimony of Christian Lefèvre is taboo issue in the Ile-de-France, what Peter regrets today Mansat ...