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Fifteen interesting resources (January / February 2011)

Finally this month a bit dull and cold, here's a list of fifteen resources that I found particularly interesting during the last two months.

1 - social media professionals make more efficient (McKinsey Study)

http://www.reseaux-professionnels.fr/medias-sociaux/1411-etude-les-medias-sociaux-rendent-les-professionnels-plus performants.html-

2 - The serious business of public relations (Heather Yaxley)

http://www.prconversations.com/index.php/2011/01/the-serious-business-of-public-relations/

3 - attorney : you can not escape in 2011 (Xavier de Mazenod)

http://www.adverbe.com/2011/01/12/la-curation-vous-ny-echapperez-pas- in-2011 /

4 - How curates Reuters via Twitter UGC (Greg Beitchman)

http://www.5min.com/Video/How-Reuters -UGC-healing-through-Twitter-487386788

5- Social Media News Release is an example of curated content (Shel Holtz)

http://blog.holtz.com/index.php/weblog/comments/social_media_news_release_is_an_example_of_curated_content/

6- The fallacy of Social Media Reciprocation (Amber Naslund)

http://socialmediatoday.com/ambernaslund/261890/fallacy-social-media-reciprocation

7- The six pillars of influence (David Armano)

http://darmano.typepad.com/logic_emotion/2011/01/the-six-pillars-of-influence.html

French:

The 6 Pillars of influence by David Armano (Antoine Dupin)

http://antoine-dupin.com/leblog/a-lire-les-6-pilliers- The influence-of-by-david-Armano /

8 to 11 PR Trends for 2011 (PRSay)

http://prsay.prsa.org/index.php / 2010/12/22/2011-pr-trends /

9- How to build a social media education program for your company (Erica Swallow)

http://mashable.com/2011/01/18/social-media-training/

10- User names vs- real names on your community: pros & cons (Managing Communities)

http://www.managingcommunities.com/2011/01/20/usernames-vs-real-names-on-your-community-pros-and-cons/

11- The top-10 Company blogs (Mark Schaefer)

http://socialmediatoday.com/markwschaefer/258359/10-best-corporate-blogs-world

12-Blog commenting for PR : dos & dont's (Tally Weiss)

http://www.slideshare.net/TrendsSpotting/trendsspotting-2011-social-media-influencers?from=ss_embed

13- Digital influence Recalibrated (Part 1) Understanding Klout’s measurement spectrum (Olivier Blanchard)

http://thebrandbuilder.wordpress.com/2011/02/22/digital-influence-recalibrated-part-1-klouts-measurement-spectrum/

14 - Churnalism (search engine to locate articles containing "word for word" press releases (UK only)

http://churnalism.com/

15 - Best free tools to monitor social media (Jean-Pierre Govekar)

http://blog.viadeo.com/fr/social-media-meilleurs-outils-gratuits-monitoring-medias-sociaux/2011/02/25/