Webcom Montreal hosts Wednesday, May 26, 2010 over thirty speakers whose presentations revolve around the major tracks: Business 2.0, Marketing 2.0, 2.0 solutions and a track dedicated to the theme Public Relations 2.0.
There are still some places to this day that Jimmy Wales welcomes , Tara Hunt , Julien Smith and Chris Heuer , among others ...
The common thread? The Web in real time!
The common thread? The Web in real time!
For my part, I have the honor of participating in the track PR 2.0.
Pierre Bellerose of Tourism Montreal, share the ball from RP 2.0 9:20 with his lecture entitled Public Relations 2.0: change values in the menu ... Mr. Bellerose addresses the challenges and specific issues raised by the media explosion Social in public relations consultants, even if they remain in his opinion, best placed to manage the process.
The panel PR 2.0: New Paradigm or homecoming? meets the super independent consultant, author and recent , Serge Leclerc , president of Massy-Forget Public Relations , Mylène Forget and your humble servant . With any luck, Martine Dorval could join us ... provided that Europe does not retain or longer ... that does not spit Eyjafjöll his bad fumes ...
For this panel, I begin to compare, like Bill Sledzic some "theories" of the book hinge Manifesto evidence (Cluetrain Manifesto) with observations of the late Patrick Jackson .
Sledzic recalls, in this post , how, at Jackson, listening, interpersonal relationships, dialogue, transparency and change, short, symmetrical two-way communication were already central concern of "new" public relations for many years before the explosion of social media ...
I was fortunate to meet with Jackson twice (in Vancouver in 1996 and Chicago in 2000) and I still hear very clearly through his nasal voice uses paraphrases Sledzic ... You do not come to "discover" the merits of the conversation with social media ... However, bidirectional communication is symmetrical it really take off in the environment of Web 2.0?
In early afternoon, the U.S. advisor Shonali Burke and none other than Matt Moore present a lecture entitled Twitter and crisis management in Mumbai . How two people, one in Washington and one in Montreal, were able to cover a real-time crisis unfolded thousands of kilometers from their observation post, and beat traditional media speed?
Occupation: Community Manager!
We talk a lot in recent months and that is the title of the conference Mario Asselin , CEO of Opossum. Mr. Asselin addresses issues of community manager , with several recent experiences in hiring staff and setting up different types of communities on the Web.
Crisis management in the era of real-time web
For my part, I state my comments on the issue crisis management in real time by recalling the case Greenpeace / Nestle (Kit-Kat) in March 2010 and its misguided excesses in the corporate site Facebook Nestle (what I call the crisis provoked).
If I have a little time, I turn the crisis into coincidental describing how social media - And Twitter in particular-become not only sources of information but mostly coordination sites, following the volcano Eyjafjöll which paralyzed air traffic in Europe in April and always seemed to threaten at the beginning of May 2010 .
I hope to meet you at Webcom Montreal spring 2010. An event not to be missed for business communications!
Thanks for reading.
Patrice Leroux
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