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What future for traditional website?

The question of the future of traditional website arises for some years because of declining attendance. From 2006-2007, several studies show a marked decline in his popularity. The presentation of Nicolas Moerman (end 2009) on a little awkwardly The Internet is Dying still shows some statistics speak for themselves in this regard and offers some interesting interpretations.

The Internet Is Dying

View more presentations from Nicolas Moerman .

attention (or infamous eye-balls ) thus moves en masse to social media. It is indeed a new Territories Business for communicators. From this perspective, the creation of posts of directors or coordinators of social media shows beyond any doubt their importance, even their balance.

In June 2009, announced NielsenWire United States alone, the number of minutes spent in social media increased more than 80% per year (see this post here ). More recently, the excellent Social Media Review reported in five studies on the marketing power of the Facebook network .

Shel Holtz also examines the impact of the decline of traditional website ( t he destination web site ) but warns that these sites will not disappear provided. They will always be important to obtain factual information (products, services, biographies, etc..) And archival.

However, it is through social media that the public sharing and exchanging data about organizations, hence the importance for them to be there too. We can no longer rely solely on its own site (even if the platform used allows bidirectional communication for example) to establish fruitful exchanges with the public. We must therefore maintain a presence on a multitude of channels and social media platforms ...

Here's what Holtz had to say on the subject in response to questions from Mark Ragan:

In this perspective, I find it interesting to link with one aspect of the 2010 annual study of Edelman on trust.

The chart below shows that multiple sources becomes a guarantor of credibility. This is the famous effect called "mosaic". In fact, the CEO of the firm, Richard Edelman, people would be likely to believe information corroborated by at least five different sources.

Source: Building a Mosaic of Trust (Presentation at Scribd)

This data therefore strengthen, in part, the idea that one must be present on a multitude of channels since the public no longer rely on only one source.


should however avoid bursting any azimuth. Michelle White had in fact written in 2008, an excellent post titled These strange companies that want social media .

But beyond this wise warning, what do you think the apparent decline of websites today use social media? Is this a trend or a fad?


See also: Edelman Trust Barometer 2010 (Summary)

Thanks for reading.
Patrice Leroux