If I return to this excellent pastiche performed by public relations professionals from the United Kingdom (including Adam Parker RealWire ) is that the issue of media relations is still rage many journalists and bloggers ... and the real professionals in PR, which have long understood how to deal with the media.
Email disclosed without permission and unrelated field of interest of the journalist (or blogger), the practice of sending email more than doubtful, useless telephone call (the famous "monitoring") are only a few elements that pollute the atmosphere of media relations ...
See more ...
An Inconvenient Truth from PR RealWire we Vimeo.
A research report more complete (statistical evidence) is available on SlideShare:
http://www.slideshare.net/realwire/inconvenient-pr-truth-survey-report
Despite the "controversy" of the campaign, it seems that practitioners in the United Kingdom supported by the this article PR Week. In the U.S., it is received with some warmth ... always in this other article the same PR Week ...
course, we are not here either, away from questionable practices in media relations. For example, here is a screenshot of an email my friend sent me Michael Munger in May 2008. At the time, Michael was still in lapresseaffaires.com (he now writes for Money Channel ).
Just recently, Michael Arrington of TechCrunch went there to another charge against an unscrupulous person he affectionately called a PR Spammer : I pissed off a PR Spammer Today ...
More seriously, the campaign An Inconvenient Truth PR proposes a Charter of Rights ( Bill of Rights ) containing 10 items. I made a quick translation.
An Inconvenient Truth Bill of Rights PR
Charter of Rights (Free translation)
Article 1-Permission
Sending a press release are made only after obtaining the explicit permission of a recipient;
Article 2 - Unsubscribe from a mailing list
Any recipient whose name appears on a mailing list, voluntarily or otherwise, must be able to have his name removed quickly and easily (even automatically) upon request;
Article 3 - Reliability of "business lists" media
Any professional PR should not rely exclusively on commercial lists of media to target recipients;
Article 4 - Read and understand the nature of the publication and type of subject covered by the recipient
Before contacting us or sending, be sure to first understand the nature of the publication and the type of subject treated by the recipient. We must therefore read several articles or tickets in advance. This ensures that the shipment of equipment corresponds to their areas of interest and remains relevant.
Article 5 - Attention to detail
The recipient should expect from professional PR it can adequately detail the scope of interest, and specifically, rather than to categorize in general terms such as "technology "or" consumption ";
Article 6 - Types of release
A recipient should receive only news that may interest really ( according its specific area of interest) and non-news related to the entire industry in which its specific field of interest can be included.
Article 7 - Recall follow-up telephone
After receiving a statement, the recipient does not expect to receive a call back from the professional PR. Such reminders are wasting time at all and have no bearing on the possible use of the press to take an article or newsletter.
Article 8 - Titles concise
The recipient should expect to play titles concise in order to make a quick decision and informed about the nature of statement.
Article 9 - A clear formatting
The recipient should expect to receive news releases by email, the format allows to quickly discover the highlights of the information (summary in bulleted list, links relevant contacts, etc.).
Article 10 - No attachments
The recipient should not expect a press release or any other content in a file attached to email.
What do you think? Is it useful or futile?
My next class (which I can not give because of the strike by lecturers at the University of Montreal) will also address the thorny issue of relations with the media ...
I also touch on the issue told news social media news videos (and their lackluster history in the U.S. with the phenomenon of fake news ).
I speak of an Internet campaign relationships with media 1999 (yes 1999!) conducted for on behalf of Bombardier. We'll see how nothing can replace creativity, relevance and personal relationship to ensure the success of a campaign ...
Thanks and happy reading!
Patrice Leroux
I also touch on the issue told news social media news videos (and their lackluster history in the U.S. with the phenomenon of fake news ).
I speak of an Internet campaign relationships with media 1999 (yes 1999!) conducted for on behalf of Bombardier. We'll see how nothing can replace creativity, relevance and personal relationship to ensure the success of a campaign ...
Thanks and happy reading!
Patrice Leroux
